Artigiano

About

Artigiano is an artisanal ice cream shop in Bogotá creating distinctive flavours inspired by Colombian ingredients, familiar desserts and unexpected combinations. Alongside handcrafted ice cream, the brand offers waffles, paletas, milkshakes, coffee and other sweet experiences, combining traditional favourites with more adventurous flavours designed to give customers something different from a conventional heladería. I helped Artigiano build a stronger and more distinctive digital brand through a bold responsive website, strategic UX/UI design, product-focused visual content and SEO optimisation aimed at improving visibility for searches around artisanal ice cream, exotic flavours and heladerías in Bogotá. I also helped extend the visual identity across marketing and brand applications, creating a more consistent experience between the website, products and physical brand.